SOCIAL MEDIA HANDLE AND REVENUE 

Section 1: Ownership and Management

1. All social media handles, pages, platforms, and digital accounts bearing the name, logo, or brand identity of the Global Union of Changemakers are the intellectual property of the organization.

2. These include but are not limited to:

Facebook

Twitter/X

Instagram

LinkedIn

YouTube

TikTok

WhatsApp or Telegram Communities

Official websites, blogs, and future digital platforms

3. These accounts shall be managed by the Communications Department, specifically under the supervision of the:

Communications Director

Social Media Manager

Digital Engagement Officer

And approved by the Executive Director

Section 2: Content Guidelines and Usage

All content posted on official handles must:

Reflect the values, mission, and vision of the organization,

Be aligned with the code of conduct and brand identity,

Avoid personal or partisan bias, defamation, or misinformation.

Only authorized persons are allowed to post, respond, or interact on behalf of the organization on these platforms.

A social media policy shall be developed and reviewed annually by the Communications Department and Legal Advisor.

Section 3: Revenue Generation from Digital Platforms

1. Any revenue generated from official social media accounts, platforms, or digital media (such as through monetization, sponsored content, partnerships, or campaigns) shall be considered organizational income.

2. Such revenue shall be:

Collected through official organizational accounts,

Managed by the Finance Department under the Treasurer/Finance Director, and

Audited and reported in the organization’s financial statements.

Revenue may be used to:

Fund programs and projects,

Support communication and outreach,

Provide stipends or support for volunteers and digital staff,

Contribute to administrative and operational costs.

Section 4: Transparency and Access

1. The login credentials and access rights to official social media accounts must be:

Documented and stored securely by the IT/System Manager,

Made available to the Executive Director, President, and Communications Director.

2. Any changes in passwords, access rights, or platform policies must be immediately reported and documented.

Section 5: Transfer or Deactivation

a. No official social media account shall be transferred, sold, or deactivated without formal approval from:

The Executive Director

The President

And the Legal Advisor

b. In the event of platform closure or account issues, a crisis response and communication plan must be activated by the Communications Department.